I am a marketing specialist at SmartSites. My daily tasks include the research and execution of a variety of marketing strategies including SEO, PPC, and Website design. My background in brand strategy, visual design, and account management inform my mindful but competitive approach. I am fueled by my passion for understanding the nuances of cross-cultural advertising.
I was born and raised in Lyon, France, and moved to Boston in 2017. I graduated from Boston University with a Bachelor of Science in Communication. From an early age, I was intrigued by the influence of advertising. My father Arthur worked for The Amaury Media group in France and would share the ideas behind specific ad campaigns. I started my career at the young age of 12 by winning an amateur advertising campaign for a local radio station in Lyon.
I moved to Boston with my family and graduated from East Boston High School in 2017. I enrolled at Boston University and graduated in 2021. I consider myself a ‘forever student,’ eager to both build on my academic foundations in communication and sociology and stay in tune with the latest digital marketing strategies through continued coursework.
I joined the global marketing company Smartsites in January 2022. My hunger for knowledge and determination to turn information into action has contributed to my success at SmartSites, where I led international, award-winning campaigns for heavy-hitting brands. I also vastly improved the productivity of my team by implementing strategic project management methods and ensuring a work-life balance for my department.
I believe that mindfulness at work is crucial to success. In my downtime, I enjoy yoga, meditation, and playing music. I currently live in Boston, Massachusetts, and am always up for a challenge.